We executed a comprehensive rebrand and digital rollout for the Authentic Membership program, a cross-brand loyalty initiative spanning iconic labels like Reebok, Champion, Quiksilver, Billabong and more. Our team designed the central membership landing page and developed a high-volume creative suite of paid social assets to drive acquisition. To maximize retention, we built a robust email marketing infrastructure, including automated welcome flows, re-engagement tracks, win-back sequences, and post-purchase optimization.