We transformed Bogey Bros' basic Shopify theme into a fully customized, high-performing sales machine that now generates over $12M/year. Key initiatives included implementing custom product bundles, upsells and free gifts using Shopify Functions, which significantly boosted Average Order Value. We also optimized conversions with A/B tested features, improved the UX of the site, and built a custom one-click cart upsell using the Recommendations API, driving higher-tier purchases.